If you’re running a business, you need people to see your product or service in order to make sales. Traffic is essential for any business, but it’s not enough to simply generate traffic to your site. What happens after they visit your website? You need to make sure that you are converting that traffic into leads and sales. Too often, businesses lose leads because they don’t have a solid plan for capturing them. By following the tips in this blog post, you will be able to do just that!
1. Make sure your website is easy to navigate and that all the information is clearly laid out.
If visitors get confused or are unable to locate what they’re looking for, they’ll leave and you won’t get the lead. An easy-to-navigate website is key for a successful business. Proper navigation that leads visitors to the desired page can help convert more leads. Additionally, having a search bar or providing a helpful sitemap is also recommended in order to make sure visitors are able to quickly find what they are looking for on your site.
2. Place a prominent call to action on every page of your website to get more leads
It’s important to include enticing calls-to-action (CTAs) throughout your website so that visitors are encouraged and reminded to take the desired action on each page. They give visitors a clear indication of what you want them to do. By adding prominent, easy-to-spot CTAs, such as “Contact Us” or “Sign Up Now” buttons, users are more likely to follow through with your desired action. Adding visual cues like arrows or highlighting the text can further entice viewers and make the call to action stand out even more.
3. Incentivize visitors to sign up for your mailing list or download a white paper or e-book
Incentivizing visitors is a great way to encourage them to take desired actions. Offering exclusive discounts, promoting free trials, or providing limited-time offers are just some of the ways you can incentivize visitors. You can also offer educational content such as tutorials, webinars, and ebooks that will give visitors useful knowledge and make them more likely to use your services.
4. Test different lead capture forms on your website to see which ones work best
Testing different lead capture forms on your website is a great way to find out which ones work best. A/B testing allows you to compare different versions of the form and determine which one performs better. You can also track user behavior and see how long it takes them to fill out forms or what type of content they’re viewing before filling out the form. This information can help you fine-tune your lead capture forms and tailor them for your ideal customers.
If you follow the steps laid out in this blog post, you should start seeing an uptick in the number of leads coming from your website. Remember to keep your website easy to navigate, with a clear call to action on every page. Incentivize visitors to surrender that contact info. And finally, test, test, test to see what works best. If you need help implementing any of these strategies, or if you need help with your overall website strategy, contact us today.