In my capacity as Creative Director at Invado Group, along with redesigning and developing a new website, we implemented new messaging as Select Data created a new category all its own in the home health market as they looked to lead the industry by leveraging the power of artificial intelligence (AI) and natural language processing (NLP) in their SmartCare solution.

To accomplish this we did some initial prototyping and design-style mockups. After deciding on a style and colors, best described as striking, clean, and professional, we went to work designing their website. We then brought it all together using a WordPress-based CRM for easy maintenance and future updating. We delivered and launched a site ready to attract and educate their customers.